About Us

Holie Marie is a health-conscious lifestyle brand dedicated to embracing the goodness of natural ingredients. Our goal is to provide high quality, affordable and natural products that are free of harsh chemicals and preservatives. We believe everyone should be able to enjoy their lives to the fullest while living a healthy and happy lifestyle!

Meet Our Team

Lynda Diaz Alfonso, an entrepreneur, former model, and mother of four, was born in Caguas, Puerto Rico. She initially gained public attention through her participation in beauty pageants, eventually winning the title of Miss Intercontinental in Nigeria, Africa, in 1991. Her public recognition grew further when she moved to San Jose, Costa Rica, where she spent seven years as a television host for an entertainment news and media station. Although she had always held a strong interest in skincare and beauty, it ultimately evolved into her true passion. Now a licensed esthetician and makeup specialist, she is skilled in all aspects of skin and skincare. With a goal of sharing her expertise, she aspires to create luxurious, effective products that cater to everyone's needs.

Linda Liz Díaz is a designer, and creative entrepreneur born in Puerto Rico and raised in Costa Rica. Her journey in product development begins when, at the age of eighteen, she decides to move to Los Angeles, California with the dream of one day becoming an innovative creative director. She studied at Fashion Institute of Design and Merchandising (FIDM) studying in Los Angeles, Paris, Milan and Hong Kong to learn from industry experts and build, from these experiences, criteria and style that now inspire her work. Her creative nature coupled with her love for self-care and improvement, allow her to focus on developing innovative products and solutions in the beauty industry.

Anthony Alfonso, hailing from South Florida, possesses a pharmacy degree paired with a Masters in business, rendering him a uniquely skilled entrepreneur with over twenty-five years of diverse Chief Officer experience. With an unwavering entrepreneurial spirit, Alfonso has steered the helm of several renowned companies, notably Nutriforce Nutrition and Clarity Labs. Additionally, he ventures into real estate through his company, Force Real Estate Investments LLC., where he holds the roles of founder and CEO. Drawing from his combined expertise in pharmacy and real estate, Alfonso has orchestrated successful merger acquisitions, propelling companies like Nutri-Force and Clarity Labs into the realm of multi-million dollar entities. These achievements include acquisitions by industry giants such as Vitamin Shoppe, Valens Company, and Green Roads. Guided by strategic foresight and a deep understanding of business structures, Alfonso consistently delivers maximum returns on investment. Looking ahead, Alfonso remains dedicated to driving growth and innovation in his current endeavor, Holie Marie Beauty.